What Email Service Provider should you choose?

Email Service Providers: Silverpop. Responses, DotMailer, ExactTarget,  Experian, eCircle

Is your company looking for a new Email Service Provider to distribute email campaigns? You may spend countless hours doing a research, writing RFPs, inviting account managers from different ESPs for demo presentations or you can use this cool tool, designed by ClickMail, which is called ESPinator

Depending on how difficult your requirements are, the time to go throw all the questions could take anywhere from 5 min to 30 min. It sorts through 26 ESPs including Responsys, ExactTarget, YesMail, e-Dialog, HubSpot, CheetaMail, iContact, BlueHornet, VerticalResponse, etc and reveals top 3 best matches. I’d say it’s pretty impressive. I would even recommend people, who chose an ESP provider recently, to go through this cool tool and see if it gives you the “correct” answer.

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